Food Brand Expansion
Consumer Brand Growth • Marketing Assets
A brand expansion designed to extend an established sausage and hotlink brand across new marketing and lifestyle touchpoints.
Client: Sausage & Hotlink Brand
Role: Brand & Marketing Designer (via JCW Creative)
Scope: Brand expansion across merchandise, marketing assets, and social media
Overview
As the brand continued to grow, there was an opportunity to expand beyond core products and strengthen recognition across additional customer touchpoints. The challenge was to introduce fresh brand expressions while remaining immediately recognizable and preserving the bold personality and equity already established.
I expanded the brand by developing supporting assets that reinforced consistency and recognition, including customer-facing merchandise and signage, a branded shipping insert, and a refreshed social media presence designed to both promote the brand and drive sales.
Visual Deliverables
Branded merchandise and signage (hats, pocket aprons, t-shirts, vehicle wraps)
Customer shipping insert design
Social media graphics for brand promotion and sales
Extended brand elements and supporting graphics
Outcome
The expanded brand assets strengthened customer recognition beyond the product itself, creating a more cohesive brand experience across marketing, fulfillment, and social channels.