Healthcare Brand Launch
Brand Foundation • Event & Digital Rollout
A new brand system built from the ground up and launched across physical, digital, and social touchpoints for a healthcare product manufacturer.
Client: Healthcare Manufacturer
Role: Brand & Marketing Designer (via JCW Creative)
Scope: Logo refresh, brand system development and rollout across event, digital, and social channels
Overview
The client had little to no cohesive branding, making it difficult to establish a clear, credible presence across platforms. Building on elements from their existing logo, I created a refreshed identity that felt modern and professional while remaining familiar.
The new brand system was launched through a high-visibility healthcare convention and extended into a refreshed digital presence, including social media and video platform graphics. This ensured consistency across in-person interactions and online touchpoints while establishing a strong foundation the brand could continue to build on.
Visual Deliverables
Refreshed logo and core brand elements
Informational one-pager
Convention collateral and signage
Enhanced digital graphics
Social media graphics aligned to the new brand
Outcome
The new brand provided the client with a clear, unified identity that elevated their presence across physical events and digital platforms, creating consistency, credibility and a strong starting point for future growth.