CPG Brand Expansion
Consumer Brand Growth • Marketing Assets
A brand expansion designed to extend an established food brand across new marketing and lifestyle touchpoints..
Client: Sausage & Hotlink Brand
Role: Brand & Marketing Designer (via JCW Creative)
Scope: Brand expansion across merchandise, marketing assets, and social media
Overview
As the brand continued to grow, there was an opportunity to expand beyond core products and strengthen recognition across new customer touchpoints. The challenge was to introduce fresh visual expressions while maintaining the bold personality and equity already established.
I developed a cohesive set of brand extensions designed to scale across merchandise, marketing and digital channels. The refreshed visuals reinforced consistency while allowing the brand to evolve and reach new audiences.
Visual Deliverables
Branded merchandise and signage (hats, pocket aprons, t-shirts, vehicle wraps)
Customer shipping insert design
Social media graphics for brand promotion and sales
Extended brand elements and supporting graphics
Outcome
The expanded brand system strengthened recognition beyond the product itself, creating a more cohesive and consistent experience across marketing, fulfillment and social channels.