Wellness Brand System
Brand Refinement • Social System
A brand update and social system designed to reflect the client’s growth and better communicate the credibility behind their work while bringing clarity, cohesion, and consistency to the brand.
Client: Wellness Brand
Role: Brand & Visual Designer (via JCW Creative)
Scope: Brand refinement, visual update, and development of a scalable social content system
Overview
As the client evolved, their existing branding no longer reflected who they were or the depth of expertise behind their offerings. The visual identity leaned overly soft and lifestyle-oriented, which failed to convey the credibility and evidence-based approach that defined their work.
I led a strategic brand update by refining typography, color usage, and visual hierarchy to create a more grounded, confident look. I then developed a flexible social system that balanced approachability with authority, allowing the brand to communicate clearly and consistently while supporting ongoing content creation.
Visual Deliverables
Refined logo usage and brand guidelines
Updated color palette and typography system
Social media templates and layout variations
Content hierarchy and visual rules for repeatable use
Example social posts across formats
Outcome
The updated brand better aligned with the client’s identity and expertise, strengthening visual credibility while providing a clear, repeatable system that supported future growth and marketing efforts.