School Awareness Campaign
Brand Awareness • Community Outreach
A brand awareness campaign designed to increase visibility and spotlight the individualized support that allows each student to thrive.
Client: Special Needs School
Role: Visual Designer (via JCW Creative)
Scope: Brand-aligned campaign creative across digital and physical touchpoints
Overview
The goal of the campaign was to increase community awareness while more clearly communicating what makes the school unique: its commitment to honoring each student’s individuality and creating an environment where every child is supported in their own way.
I developed an awareness campaign that centered the students themselves, highlighting their personalities, strengths, and growth rather than relying on generalized messaging. The visual approach balanced warmth with clarity and professionalism, allowing each student’s story to shine while reinforcing the school’s credibility and mission across all materials.
Visual Deliverables
Campaign visual direction
Digital and social campaign assets
Print materials and community-facing collateral
Branded graphics for events or outreach initiatives
Outcome
The campaign provided the school with a cohesive set of materials that elevated student voices, strengthened community understanding, and reinforced the school’s individualized approach to education and support.